Reflection

Throughout this course, my creative process has developed significantly, I have learnsed how different forms of digital media can be used to communicate ideas, emotion and stories. At the beginning of the course I approched creativity mainly from an idea perspective. I though about what i would create instead of how the audience recieving it would experience it. As I progressed through, it dawned on me to consider the importance of planning, visual styling and changing the angle I look at my creations from. These components influenced me on how different forms of digital media can be used to present ideas directed to specific audiences.

Throughout the creative process, i also learned that ideas do not always develop exactly as originally planned. Getting to experiment with different concepts and considering how they work in a digital landscape has encouraged me to be more flexible and open to changing my ideas. This course has allowed myself to think about how creativity is not absolute necessarily about producing the perfect idea immediately but about trial and error, evaluating and improving concepts throughout the process.

This course has allowed me to explore the process of making digital media which I am grateful for. I have learnt how to use adobe premiere and also making a website. It has developed my knowledge on digital media and how creative projects can develop and identity and communicate a particular style before an audience even experiences a film or piece of media. This course has really helped me for my future career in marketing.

I believe film, websites and other forms of digital media have a very significant impact on our society due to how they can so easily influence how people connect and understand the world around them. It influences so many aspects including purchasing behaviour, environmental change, political opinions, ones personality and mindset. Film can create emotional connections and allow audiences to experience perspectives that may be different from their own. Websites and social media have made information and creative content more accessible allowing almost anyone to produce and share their own ideas within a global landscape. Although this means digital media can influence opinions and perceptions making it important for creators to considered how their content may affect audiences.

Overall this course helped me understand creative media to a new level, it is not simply making something visually appealing. My take away from this course is how digital media can communicate a message and create an experience for the audience. My creative process has become more considered and experimental. I now have a greater appreciation for the influence of film and media can have on society.